Blogging in e-commerce is effective for organic and social referral traffic and is one of the important activities to drive consumers to sales. At the same time, you will keep your e-commerce site regularly updated with blog works. In addition, since blogging will also increase the number of pages to be indexed on search engines, you can increase your visibility on the Internet by increasing the likelihood of your website appearing in more and more different search results. While preparing blog content, there are elements that you should pay attention to and know. Let,s starts 20 blogging tips you must know – ‘’How to starts’’
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| 20 blogging tips you must know |
20 blogging tips you need to know
Do keyword research
Your first step in the
blogging process should start with keyword research. You can start creating
blog ideas by extracting keywords related to your brand, products, industry and
services.
Focus on Long-Tail keywords too.
Although the search
volume is less, Long Tail keywords attract more attention from more involved
consumers, especially in the buying process. For this reason, in addition to
generic and traffic-oriented articles, focus on Long Tail word groups that will
bring traffic in the long run.
Don't forget
similar and related keywords.
Don't forget to
include keywords that may be similar and relevant to the keywords you
originally selected. Since these phrases will be researched by the target
audiences you want to reach, you will both come up with a new content idea, and
you can reach these audiences by using these phrases.
Use your target keyword in your post title.
To have SEO value and
to make the content stand out in search queries, you should take care to use
the target keyword and phrase you choose for the article topic in the main
title of your article.
Write compelling headlines
When blogging is done
only for SEO and traffic driving purposes, it will also cause you difficulty
attracting users' attention. Headlines should be interesting and have natural
readability. For this reason, you must create titles that will focus on
keywords and attract users' attention.
Use main and subheadings correctly.
Websites have
different title tags on them. The main page title is specified with the
"h1" tag. You need to use one h1 tag within the page, which is the
main title of your page. When you add subheadings in the article, you can
establish a hierarchical structure using the "h2, h3, h4, h5 or h6"
tags. Decorating your article with subheadings and making it easier to read
will also provide better indexing.
Don't forget the
meta description.
Although Google
previews a certain part of the page content as a meta description according to
the search queries made by users, it is very important to write your meta
descriptions to ensure that your page is indexed correctly.
Pass your keywords in the meta description.
It is important to use
your keywords in your meta descriptions. In this way, you also tell the search
engines what the page content is about.
Use your keywords in images too.
To ensure that the
images you use for the blog are indexed and the blogging process, you should
add the names of the keywords related to the article to give random names to
your images and use these keywords in the alt tags.
Don't pile your
keywords in to the post.
For the last 4-5
years, Google doesn't allow on-page keyword stacking and considers Black Hat
SEO. For this reason, it is important to use your phrases in meaningful
sentences by adding them to the text naturally. If you use too many of these
phrases, the value of your page may decrease; If you write too many such
articles, your page may be blacklisted.
Make in-page links
With on-page redirect
links, you can enrich your article and redirect users to other pages on your
site, and if necessary, you can direct users to purchase pages.
Off-page links are also important.
In the blog writing
process, in-page links are important, as well as links to other sites. When you
have reference points in your blog content, citing the source increases the
value of your article.
Make use of items and lists.
You can use the
articles and lists to make your blog posts easier to read and give the
information in the article in more detail.
Prepare a blog plan.
Preparing a plan for
your blog posts also allows you to prepare your articles in the long run and
see what topics you are creating. You can determine your content strategies
within this plan by foreseeing how much content you can create weekly and
monthly.
Continuity is important
Blogging is not
something that should do periodically and randomly, and that's why it's important
to have a plan and write regularly. Having a certain routine and writing your
content accordingly will ensure better indexing of your articles and website.
When you do not ensure continuity, you may not get the desired feedback from
your content marketing efforts.
Categorize your posts
Creating categories
within the blog allows readers to find what they are looking for more easily.
Creating content in different categories also helps you attract the attention
of different target audiences.
Do competitorre search
By researching what
kind of blog works the competitors do, you can find the topics they do not
mention; You can develop your strategies by learning lessons from the work they
do well.
Write shortpara graphs
Spelling rules vary
slightly on the Internet, and the reason for this is that readers may be more
distracted while reading the articles on the screen. When you write long
paragraphs, it will feel too long for the readers, so writing short paragraphs
will also increase the readability of your articles.
Use language your audience can understand.
The language you use
in the blogging process is also very important. Using an easy-to-understand
language instead of a complex and jargon-used language also makes your articles
easier to read.
Pay attention to grammar rules.
It is also important
that you follow the grammar rules and apply them in your writing. Grammar and
spelling errors will disturb the readers as they will disrupt the flow of the
article. At the same time, grammar rules are among the issues that should be
paid attention to, as they will make the writing feel sloppy.
Use images or videos when necessary.
Blogging is not just
about writing text, and it is also important to detail your writings by using
images when necessary. A single photograph can give you the information you
would in a few paragraphs of text. You can also add videos inside your posts to
keep users on the page more. Of course, let us remind you that these images and
videos should also be related to the article's subject.
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| 20 blogging tips you must know |
Frequently asked questions about blogging.
What should you consider when starting a blog?
Before you get to the
blogging phase, you need to find your keywords, develop topics to write about,
and decide how often you can produce content. In addition to this, it is
important in the blog writing process to set your goals and know your target
audience well.
What kind of blog content is written in e-commerce?
Can use
many different blog ideas in e-commerce. Can prepare blog posts on many topics
such as product introductions, sectoral developments, interviews, product user
guides, user experiences. You can find more information about this topic in our
blog topics name guide that e-commerce companies can use.
How should blog photos be used?
While blog photos and
images make the article more interesting, it is also very important to increase
the quality of the article content. In addition to using images under the page
title, using images with subheadings in the article and presenting some data
with graphics allows you to increase the quality of the article. What should
you pay attention to when using blog photos to get information about this
subject? You can read our article.
What should be considered when creating a content calendar for a blog?
Before you start
blogging, creating a plan and preparing a content calendar allows you to see
what kind of roadmap you will have in the long run while allowing you to see
your writing frequency and what topics you focus on. When creating a content
calendar, it's important to focus on how often you can write content, how many
different topics you can cover, and your goals.
Blogging tips for new
bloggers,
