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20 blogging tips you must know – How to starts

Blogging in e-commerce is effective for organic and social referral traffic and is one of the important activities to drive consumers to sales. At the same time, you will keep your e-commerce site regularly updated with blog works. In addition, since blogging will also increase the number of pages to be indexed on search engines, you can increase your visibility on the Internet by increasing the likelihood of your website appearing in more and more different search results. While preparing blog content, there are elements that you should pay attention to and know. Let,s starts 20 blogging tips you must know – ‘’How to starts’’

20 blogging tips you must know
20 blogging tips you must know

20 blogging tips you need to know


Do keyword research


Your first step in the blogging process should start with keyword research. You can start creating blog ideas by extracting keywords related to your brand, products, industry and services.


Focus on Long-Tail keywords too.


Although the search volume is less, Long Tail keywords attract more attention from more involved consumers, especially in the buying process. For this reason, in addition to generic and traffic-oriented articles, focus on Long Tail word groups that will bring traffic in the long run.


Don't forget similar and related keywords.


Don't forget to include keywords that may be similar and relevant to the keywords you originally selected. Since these phrases will be researched by the target audiences you want to reach, you will both come up with a new content idea, and you can reach these audiences by using these phrases.

Use your target keyword in your post title.


To have SEO value and to make the content stand out in search queries, you should take care to use the target keyword and phrase you choose for the article topic in the main title of your article.


Write compelling headlines


When blogging is done only for SEO and traffic driving purposes, it will also cause you difficulty attracting users' attention. Headlines should be interesting and have natural readability. For this reason, you must create titles that will focus on keywords and attract users' attention.


Use main and subheadings correctly.


Websites have different title tags on them. The main page title is specified with the "h1" tag. You need to use one h1 tag within the page, which is the main title of your page. When you add subheadings in the article, you can establish a hierarchical structure using the "h2, h3, h4, h5 or h6" tags. Decorating your article with subheadings and making it easier to read will also provide better indexing.


Don't forget the meta description.


Although Google previews a certain part of the page content as a meta description according to the search queries made by users, it is very important to write your meta descriptions to ensure that your page is indexed correctly.


Pass your keywords in the meta description.


It is important to use your keywords in your meta descriptions. In this way, you also tell the search engines what the page content is about.


Use your keywords in images too.


To ensure that the images you use for the blog are indexed and the blogging process, you should add the names of the keywords related to the article to give random names to your images and use these keywords in the alt tags.


Don't pile your keywords in to the post.


For the last 4-5 years, Google doesn't allow on-page keyword stacking and considers Black Hat SEO. For this reason, it is important to use your phrases in meaningful sentences by adding them to the text naturally. If you use too many of these phrases, the value of your page may decrease; If you write too many such articles, your page may be blacklisted.


Make in-page links


With on-page redirect links, you can enrich your article and redirect users to other pages on your site, and if necessary, you can direct users to purchase pages.


Off-page links are also important.


In the blog writing process, in-page links are important, as well as links to other sites. When you have reference points in your blog content, citing the source increases the value of your article.


Make use of items and lists.


You can use the articles and lists to make your blog posts easier to read and give the information in the article in more detail.


Prepare a blog plan.


Preparing a plan for your blog posts also allows you to prepare your articles in the long run and see what topics you are creating. You can determine your content strategies within this plan by foreseeing how much content you can create weekly and monthly.


Continuity is important


Blogging is not something that should do periodically and randomly, and that's why it's important to have a plan and write regularly. Having a certain routine and writing your content accordingly will ensure better indexing of your articles and website. When you do not ensure continuity, you may not get the desired feedback from your content marketing efforts.


Categorize your posts


Creating categories within the blog allows readers to find what they are looking for more easily. Creating content in different categories also helps you attract the attention of different target audiences.


Do competitorre search


By researching what kind of blog works the competitors do, you can find the topics they do not mention; You can develop your strategies by learning lessons from the work they do well.


Write shortpara graphs


Spelling rules vary slightly on the Internet, and the reason for this is that readers may be more distracted while reading the articles on the screen. When you write long paragraphs, it will feel too long for the readers, so writing short paragraphs will also increase the readability of your articles.


Use language your audience can understand.


The language you use in the blogging process is also very important. Using an easy-to-understand language instead of a complex and jargon-used language also makes your articles easier to read.


Pay attention to grammar rules.


It is also important that you follow the grammar rules and apply them in your writing. Grammar and spelling errors will disturb the readers as they will disrupt the flow of the article. At the same time, grammar rules are among the issues that should be paid attention to, as they will make the writing feel sloppy.


Use images or videos when necessary.


Blogging is not just about writing text, and it is also important to detail your writings by using images when necessary. A single photograph can give you the information you would in a few paragraphs of text. You can also add videos inside your posts to keep users on the page more. Of course, let us remind you that these images and videos should also be related to the article's subject.

20 blogging tips you must know
20 blogging tips you must know

Frequently asked questions about blogging.


What should you consider when starting a blog?


Before you get to the blogging phase, you need to find your keywords, develop topics to write about, and decide how often you can produce content. In addition to this, it is important in the blog writing process to set your goals and know your target audience well.


What kind of blog content is written in e-commerce?


  Can use many different blog ideas in e-commerce. Can prepare blog posts on many topics such as product introductions, sectoral developments, interviews, product user guides, user experiences. You can find more information about this topic in our blog topics name guide that e-commerce companies can use.


How should blog photos be used?


While blog photos and images make the article more interesting, it is also very important to increase the quality of the article content. In addition to using images under the page title, using images with subheadings in the article and presenting some data with graphics allows you to increase the quality of the article. What should you pay attention to when using blog photos to get information about this subject? You can read our article.


What should be considered when creating a content calendar for a blog?


Before you start blogging, creating a plan and preparing a content calendar allows you to see what kind of roadmap you will have in the long run while allowing you to see your writing frequency and what topics you focus on. When creating a content calendar, it's important to focus on how often you can write content, how many different topics you can cover, and your goals.


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