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What is a Podcast? Guide to podcast Broadcasting

We have prepared to guide to start Podcast Broadcasting and wonder where to start. This guide will explain step-by-step things to start Podcast Broadcasting; it is possible to create a Podcast Broadcasting for yourself or your brand in a short time by following the items we mentioned.

What is a Podcast? Guide to podcast Broadcasting
What is a Podcast? Guide to podcast Broadcasting 

What is a Podcast? Guide to podcast Broadcasting


Of course, we do not imply that Podcast Broadcasting is effortless. As in every subject, it is very critical that you are producing quality content by ensuring your motivation and continuity. But we can clearly say that you don't need significant expense, media productions to start a Podcast Broadcasting.



If you have any questions about this guide we have created for those who want to enter the podcast world, please contact us on our social media channels, and send your comments and comments. Could you support us to keep the guide updated?


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An Introductory Guide toPodcast Broadcasting


What is a Podcast?


Podcast definition is a name formed by combining (iPod) and (Casting) definitions. Podcasting, which started with the distribution of audio files and broadcasts, with the distribution of content through RSS feeds during the widespread period of Apple iPods, has become an industry of 314 million dollars in the USA.


Why Should You Podcast Broadcasting?


Both need content consumption habits abroad in world is changing so rapidly. Especially in the media sector, newspapers are closing due to earthquake-like changes, and magazines are getting smaller. Journalists and publishers are starting to publish their publications with independent publishing tools. There are fewer and less clean areas on the brand side where the audience can receive advertising messages in more niche areas, and attention decreases while advertising pollution increases. Podcast Broadcasting is a broadcast channel where the listeners' attention is very significant, and the barrier to broadcasting is also shallow.


Podcast publishing is a publishing tool that can be used for content professionals, journalists, publishers, or brand side and individual branding, hobby information sharing, and highlighting yourself in your personal area of ​​expertise.


What Are the Benefits of Podcast Broadcasting?


Podcast Broadcasting can benefit you or your brand in many different areas.


Opinion Leadership: With your Podcast Broadcasting, you will be able to expand your knowledge and expertise in this field as you produce quality content on the subject you are an expert in, receive expert guests in the area, increase your audience, and make you remember as an opinion leader in this field in the perception of your audience.


Podcast show notes as an SEO tool:Although it will make your job difficult, if you translate your show notes by converting each of your podcast episodes into text, the texts of your speech will give you a severe advantage in search engines and will provide an extreme intention to your brand or personal brand in terms of SEO.

Developing your personal environment (networking):The most enjoyable and beautiful part of podcast broadcasting is that you have the opportunity to meet different and expert people in each department in the field you are interested in. Moreover, as you host essential people of the area, as these people share the relevant section within their networks, your multiplier effect increases. You get the opportunity to reach more people and meet more people. This feeds both your podcast broadcast and your personal network.


Setting Subject and Content for Your Podcast Broadcast


We shared critical data on Podcast Broadcasting and podcast benefits. We will then determine the central theme of the podcast, streaming stream, broadcast type, and content. You've read so far, you want to start a podcast, and it's nice if you intend to. However, there are three main questions you must answer before starting a job. Your answers to these questions will guide you on whether to PodcastBroadcasting or not. Be sure to find the answer now and move forward in a planned program, rather than regret it later, which will save you time in every sense.


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Do You Have Enough Time to Prepare a Podcast?


To prepare this publication, not only today, you will have to allocate specific days of each week for this job regularly. Planning, arranging guests, recording, sound editing, marketing, etc. If you are not sure that you can spend time on this, we say think again.


Do you have a word to say passionately about the subject you choose?


When creating podcasts, it's critical to choose a topic that you love and are passionate about, so you can capture the main topic to talk about. If you are not sure you have a word to say to your surroundings, think again.


Do you have a budget?


Yes, you don't need crazy budgets for podcasting, but don't expect to Podcast Broadcastings for free. For this job, you will have at least some expense items such as hosting company,

website, domain name, etc. Without adding any equipment yet. Start by thinking about how you can sustain these expenses and keep them to a minimum.


Planning the Podcast Broadcast: Determining the Topic and Theme


When preparing your Podcast Broadcasting, you must first determine your central theme. This will be the main framework of your program. This section recommends that you identify the main topic that will give you as much flexibility as possible. Thus, as time passes, including different people and sub-titles in the broadcast can keep the content alive and provide space for action.


What will your Podcast Broadcasting be about? Why do you want to Podcast Broadcasting? Which area will you focus on? Do you have a different word to say? Which topic do you enjoy talking about at length?


Your aim; Finding the topic that you love, enjoy, and excite you so that your broadcast will be enjoyable and sustainable for you as well.


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Who Will Listen To Your Podcast?


Suppose you are going to talk about social entrepreneurship and are a social entrepreneur. In that case, existing social enterprises, those who want to be social entrepreneurs, non-governmental organizations, funders, benefit-oriented institutions, and those who want to create change will be your target audience. Creating your content will make your job more straightforward to prepare by considering the persona you will create for this audience.


Setting a Name for Your Podcast?


There are three main methods you can use to name your podcast broadcast.


Catchy / Remarkable Name


Choosing a catchy, short name will keep the audience interested and listened to. However, you need to place clues about what the broadcast is about in the name and ensure that the audience understands ​​what the content will be when they see the name. Thus, you can stand out from hundreds of podcasts.


Descriptive Long Podcast Name


The advantage of such names, which may be longer and more boring than catchy names, is that the listener understands what the content is without leaving any second thought in his mind—for example: "Social Psychology," "Healthy Life Podcast," etc.


If you are going to choose this type of name, try to use it as short as possible. Remember, you can get names up to a certain length while taking your social media accounts. Before clarifying the word to be able to use the same name in every channel, check whether the characters in these channels are idle and get them without the length limit.

Using Your Personal Name or Brand Name as Podcast Name


If your name is known and has a brand value due to your work and expertise, you can choose this brand name management. If no one knows you, using your name can pose a risk. If you start broadcasting and cannot continue and use your name, this may negatively affect you.


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In summary:


Your podcast name should be short, catchy, and distinct. Be able to connect with your audience at first sight.


How Long Should Your Podcast Broadcasting Be?


The overall average of podcast broadcasts ranges from 20 minutes to 45 minutes. Although the optimum length is 30 minutes, the broadcast's size may vary depending on the interaction you have with your audience and the quality of your content. Although there is no time limit you must obey, 30 minutes is the best time for the listener to start and finish without interruption.


If you have a beneficial interview and have 1 hour of content, you can choose to make a two-part publication and make more use of the content instead of using them all at once. Thus, your broadcasts will increase, you will not be forced to keep the audience on the air for an hour, and you can attract more listeners. As the broadcast time gets longer, your post-production and sound editing time you need to do after recording will also increase. It would be useful to take this into account as well.


How Often Should You Publish Episodes of Your Podcast Broadcasting?


Your broadcast calendar may vary depending on your content first, then your personal calendar, and what you expect from these publications.


If you can, it is most useful to publish weekly. iTunes likes and highlights regular broadcasts more. You can create a steady audience because your audience will know which day and at what time your broadcast will arrive. Think of it like listening to your favorite radio show. If it is published on a different day and time, it will be difficult to follow; the same is true for the podcast.


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Podcast Seasons


You can broadcast episodes by episodes or promote in a seasonal structure where 6-12 attacks are subject to the central theme. When you choose this type of broadcast format, you will have the central theme for each season, and each section discusses another aspect of this central theme in detail. After a short break at the end of the season, a new season begins, examining another main issue. For example, if you are planning a season that explains how to broadcast podcasts: You can choose and fill in the main themes such as the introduction of the 1st season podcast, the 2nd season podcast equipment, the marketing of your 3rd season Podcast Broadcasting.


One advantage of these publications is that you can market each season to a unique theme, so it is easier to market on this topic. Again, going from the example above, you can introduce and sell an e-book or course that you will prepare while dealing with 3rd season podcast marketing and offer a more comprehensive service to the audience after the broadcast.

Specifying Podcast Episode Titles


While giving titles to the chapters you have recorded, be sure to provide a detailed label that reflects the subject well, is compatible with SEO, and attracts attention. The name you will give here is the essential power that will help you stand out from the competition and find you in this regard.


When naming your sections, make sure to write to use detailed and carefully selected titles and search for your tag on Google and see how you will be in the search results.


It would help if you named your episodes briefly, Episode1 - Episode2. A listener who has never listened to you before decides what you are talking about and whether or not to choose you in a short time.


The use of both names and keywords is critical for you, as iTunes allows searches by the department's reputation. Make fair use of this advantage.


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How Should Your Podcast Format Be?


While explaining step by step how to start Podcast Broadcasting; We talked about the main subject, content, duration, title, and publication name. Let's detail what format you will broadcast in now.


You can prepare publications in several different formats, and it will be all about how you feel comfortable. Since changing it later will distort the broadcast, it is critical to choose a design that you feel most comfortable with and speak comfortably.


Solo Podcast - Broadcast a Single Person Podcast


Advantage: The most significant advantage of this type, also called monologue podcast, is a type of format that you broadcast by adjusting your calendar without being dependent on anyone but you.


Disadvantage: The hard part is that when starting podcast publishing, it is always a workload for you to prepare the program content, create the calendar, record, edit and promote it on your own for a long time. It can be difficult at times to burden this alone. A second challenge is when there is more than one person in the broadcast; under challenging situations, your broadcaster can intervene and save the case. But you are alone in the solo broadcast format, and that is your job.


Co-Hosted Podcast - Broadcast by Two People


Advantage: If you have good chemistry with your friend you are broadcasting with, it will be more enjoyable to record for you, and you will be able to make better broadcasts because you have fun, and the error rate will decrease because you will support each other.


Downside: The most significant disadvantage of podcasting from two people is that it is difficult to fit the broadcast plan according to two people's personal calendars. Suppose you don't make a living from Podcast Broadcasting - which is usually the case. In this case, it will be difficult for you to coincide with your daily work, and the time left from your professional life and situations will occur that will require a waiver. It's okay if you can handle this well, but this will be one of your's most challenging parts. Another risk is that one of the broadcast partners will lose interest and want to leave. If you are in the middle of a season, the situation can become even riskier.


The single and two-player format we listed above is the most common podcast format. Apart from these, there are genres such as Interview-based podcasts, roundtable podcasts, documentary podcasts.

Podcast Equipment Selection


The minimum configuration to start Podcast Broadcasting can start with a microphone and a computer and go all the way to a fully equipped studio setup. The important thing here is your own production needs and what kind of production you will prepare.


If you're starting with podcasting, begin by choosing the right USB Mic that you can use with your computer. There are USB microphones that give excellent results in home recording. With a podcast that you start in this way, you will update your equipment and switch to better equipment to set the right goals and meet specific goals as your broadcast experience increases. This method saves you money in terms of budget and helps you work with a result-oriented approach instead of losing time and money on equipment.


Regardless of what will install equipment your recording studio with, we recommend that you make lots of trial recordings until you get used to the equipment you will buy, test your devices, try different sound settings and get accustomed to making the recording settings that best suit your voice.


The most common problem with beginner podcast broadcasters is sound quality problems, explosions, high-pitched sounds, and bumpy recordings, despite the excellent equipment they have. To avoid such issues, it is necessary to make trial recordings in your recording environment, listen to these trials repeatedly, and notice where you have problems and fix them. The original records should only be passed after this stage.

Even if you have the best equipment, do not expect your broadcast quality to change like a magic wand. As the equipment gets better, they become more sensitive, and the people using this equipment need to have a good command of the devices. So if we go back to the advice we said at the beginning, If you are just getting started with Podcast Broadcasting, start with a mid-range USB microphone and move on to the next level as you see, try and find solutions to scenarios you may experience. Thus, you will become more experienced against possible problems and focus on your broadcast instead of struggling with equipment.


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