We have prepared to guide to start Podcast Broadcasting and wonder where to start. This guide will explain step-by-step things to start Podcast Broadcasting; it is possible to create a Podcast Broadcasting for yourself or your brand in a short time by following the items we mentioned.
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| What is a Podcast? Guide to podcast Broadcasting |
What is a Podcast? Guide to podcast Broadcasting
Of course, we do
not imply that Podcast Broadcasting is
effortless. As in every subject, it is very critical that you are producing
quality content by ensuring your motivation and continuity. But we can clearly
say that you don't need significant expense, media productions to start a Podcast Broadcasting.
.
If you have any
questions about this guide we have created for those who want to enter the
podcast world, please contact us on our social media channels, and send your
comments and comments. Could you support us to keep the guide updated?
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An Introductory Guide toPodcast Broadcasting
What is a Podcast?
Podcast definition
is a name formed by combining (iPod) and (Casting) definitions. Podcasting,
which started with the distribution of audio files and broadcasts, with the
distribution of content through RSS feeds during the widespread period of Apple
iPods, has become an industry of 314 million dollars in the USA.
Why Should You Podcast
Broadcasting?
Both need content
consumption habits abroad in world is changing so rapidly. Especially in the
media sector, newspapers are closing due to earthquake-like changes, and
magazines are getting smaller. Journalists and publishers are starting to
publish their publications with independent publishing tools. There are fewer
and less clean areas on the brand side where the audience can receive
advertising messages in more niche areas, and attention decreases while
advertising pollution increases. Podcast Broadcasting is a broadcast channel where the listeners' attention is very
significant, and the barrier to broadcasting is also shallow.
Podcast publishing is a publishing tool that can be used for content
professionals, journalists, publishers, or brand side and individual branding,
hobby information sharing, and highlighting yourself in your personal area of ​​expertise.
What Are the Benefits of
Podcast Broadcasting?
Podcast Broadcasting can benefit you or your brand
in many different areas.
Opinion Leadership: With your Podcast Broadcasting, you will be able to expand your knowledge and expertise in
this field as you produce quality content on the subject you are an expert in,
receive expert guests in the area, increase your audience, and make you
remember as an opinion leader in this field in the perception of your audience.
Podcast show notes as an SEO tool:Although
it will make your job difficult, if you translate your show notes by converting
each of your podcast episodes into text, the texts of your speech will give you
a severe advantage in search engines and will provide an extreme intention to
your brand or personal brand in terms of SEO.
Developing your personal environment (networking):The most enjoyable and
beautiful part of podcast broadcasting
is that you have the opportunity to meet different and expert people in each
department in the field you are interested in. Moreover, as you host essential
people of the area, as these people share the relevant section within their
networks, your multiplier effect increases. You get the opportunity to reach more
people and meet more people. This feeds both your podcast broadcast and your
personal network.
Setting Subject and Content for
Your Podcast Broadcast
We shared critical
data on Podcast Broadcasting and
podcast benefits. We will then determine the central theme of the podcast,
streaming stream, broadcast type, and content. You've read so far, you want to
start a podcast, and it's nice if you intend to. However, there are three main
questions you must answer before starting a job. Your answers to these questions
will guide you on whether to PodcastBroadcasting or not. Be sure to find the answer now and move forward in a
planned program, rather than regret it later, which will save you time in every
sense.
Also read :Â
Do You Have Enough Time to
Prepare a Podcast?
To prepare this
publication, not only today, you will have to allocate specific days of each
week for this job regularly. Planning, arranging guests, recording, sound
editing, marketing, etc. If you are not sure that you can spend time on this,
we say think again.
Do you have a word to say
passionately about the subject you choose?
When creating
podcasts, it's critical to choose a topic that you love and are passionate
about, so you can capture the main topic to talk about. If you are not sure you
have a word to say to your surroundings, think again.
Do you have a budget?
Yes, you don't need
crazy budgets for podcasting, but don't expect to Podcast Broadcastings for free. For this job, you will have at
least some expense items such as hosting company,
website, domain
name, etc. Without adding any equipment yet. Start by thinking about how you
can sustain these expenses and keep them to a minimum.
Planning the Podcast Broadcast: Determining the
Topic and Theme
When preparing your Podcast Broadcasting,
you must first determine your central theme. This will be the main framework of
your program. This section recommends that you identify the main topic that
will give you as much flexibility as possible. Thus, as time passes, including
different people and sub-titles in the broadcast can keep the content alive and
provide space for action.
What will your Podcast Broadcasting be about?
Why do you want to Podcast Broadcasting? Which area will you focus on? Do you have a
different word to say? Which topic do you enjoy talking about at length?
Your aim; Finding
the topic that you love, enjoy, and excite you so that your broadcast will be
enjoyable and sustainable for you as well.
Also read :Â
Who Will Listen To Your
Podcast?
Suppose you are
going to talk about social entrepreneurship and are a social entrepreneur. In
that case, existing social enterprises, those who want to be social
entrepreneurs, non-governmental organizations, funders, benefit-oriented
institutions, and those who want to create change will be your target audience.
Creating your content will make your job more straightforward to prepare by
considering the persona you will create for this audience.
Setting a Name for Your
Podcast?
There are three
main methods you can use to name your podcast broadcast.
Catchy / Remarkable Name
Choosing a catchy,
short name will keep the audience interested and listened to. However, you need
to place clues about what the broadcast is about in the name and ensure that
the audience understands ​​what the content will be when
they see the name. Thus, you can stand out from hundreds of podcasts.
Descriptive Long Podcast Name
The advantage of
such names, which may be longer and more boring than catchy names, is that the
listener understands what the content is without leaving any second thought in
his mind—for example: "Social Psychology," "Healthy Life
Podcast," etc.
If you are going to
choose this type of name, try to use it as short as possible. Remember, you can
get names up to a certain length while taking your social media accounts.
Before clarifying the word to be able to use the same name in every channel,
check whether the characters in these channels are idle and get them without
the length limit.
Using Your Personal Name or Brand Name as Podcast
Name
If your name is
known and has a brand value due to your work and expertise, you can choose this
brand name management. If no one knows you, using your name can pose a risk. If
you start broadcasting and cannot continue and use your name, this may
negatively affect you.
Also read :Â
In summary:
Your podcast name
should be short, catchy, and distinct. Be able to connect with your audience at
first sight.
How Long Should Your Podcast
Broadcasting Be?
The overall average
of podcast broadcasts ranges from 20 minutes to 45 minutes. Although the
optimum length is 30 minutes, the broadcast's size may vary depending on the
interaction you have with your audience and the quality of your content.
Although there is no time limit you must obey, 30 minutes is the best time for
the listener to start and finish without interruption.
If you have a
beneficial interview and have 1 hour of content, you can choose to make a
two-part publication and make more use of the content instead of using them all
at once. Thus, your broadcasts will increase, you will not be forced to keep
the audience on the air for an hour, and you can attract more listeners. As the
broadcast time gets longer, your post-production and sound editing time you
need to do after recording will also increase. It would be useful to take this
into account as well.
How Often Should You Publish
Episodes of Your Podcast Broadcasting?
Your broadcast
calendar may vary depending on your content first, then your personal calendar,
and what you expect from these publications.
If you can, it is
most useful to publish weekly. iTunes likes and highlights regular broadcasts
more. You can create a steady audience because your audience will know which
day and at what time your broadcast will arrive. Think of it like listening to
your favorite radio show. If it is published on a different day and time, it
will be difficult to follow; the same is true for the podcast.
Also read :Â
Podcast Seasons
You can broadcast
episodes by episodes or promote in a seasonal structure where 6-12 attacks are
subject to the central theme. When you choose this type of broadcast format,
you will have the central theme for each season, and each section discusses
another aspect of this central theme in detail. After a short break at the end
of the season, a new season begins, examining another main issue. For example,
if you are planning a season that explains how to broadcast podcasts: You can
choose and fill in the main themes such as the introduction of the 1st season
podcast, the 2nd season podcast equipment, the marketing of your 3rd season Podcast Broadcasting.
One advantage of these publications is that you can market each season to a unique theme, so it is easier to market on this topic. Again, going from the example above, you can introduce and sell an e-book or course that you will prepare while dealing with 3rd season podcast marketing and offer a more comprehensive service to the audience after the broadcast.
Specifying Podcast Episode
Titles
While giving titles
to the chapters you have recorded, be sure to provide a detailed label that
reflects the subject well, is compatible with SEO, and attracts attention. The
name you will give here is the essential power that will help you stand out
from the competition and find you in this regard.
When naming your
sections, make sure to write to use detailed and carefully selected titles and
search for your tag on Google and see how you will be in the search results.
It would help if
you named your episodes briefly, Episode1 - Episode2. A listener who has never
listened to you before decides what you are talking about and whether or not to
choose you in a short time.
The use of both
names and keywords is critical for you, as iTunes allows searches by the
department's reputation. Make fair use of this advantage.
Also read :Â
How Should Your Podcast Format
Be?
While explaining
step by step how to start Podcast Broadcasting; We talked about the main
subject, content, duration, title, and publication name. Let's detail what
format you will broadcast in now.
You can prepare
publications in several different formats, and it will be all about how you
feel comfortable. Since changing it later will distort the broadcast, it is
critical to choose a design that you feel most comfortable with and speak
comfortably.
Solo Podcast - Broadcast a
Single Person Podcast
Advantage:Â The
most significant advantage of this type, also called monologue podcast, is a
type of format that you broadcast by adjusting your calendar without being
dependent on anyone but you.
Disadvantage: The hard part is that when starting podcast
publishing, it is always a workload for you to prepare the program content,
create the calendar, record, edit and promote it on your own for a long time.
It can be difficult at times to burden this alone. A second challenge is when
there is more than one person in the broadcast; under challenging situations,
your broadcaster can intervene and save the case. But you are alone in the solo
broadcast format, and that is your job.
Co-Hosted Podcast - Broadcast
by Two People
Advantage:Â If
you have good chemistry with your friend you are broadcasting with, it will be
more enjoyable to record for you, and you will be able to make better
broadcasts because you have fun, and the error rate will decrease because you
will support each other.
Downside:Â The
most significant disadvantage of podcasting from two people is that it is
difficult to fit the broadcast plan according to two people's personal
calendars. Suppose you don't make a living from Podcast Broadcasting - which is usually the case. In
this case, it will be difficult for you to coincide with your daily work, and
the time left from your professional life and situations will occur that will
require a waiver. It's okay if you can handle this well, but this will be one
of your's most challenging parts. Another risk is that one of the broadcast
partners will lose interest and want to leave. If you are in the middle of a
season, the situation can become even riskier.
The single and
two-player format we listed above is the most common podcast format. Apart from
these, there are genres such as Interview-based podcasts, roundtable podcasts,
documentary podcasts.
Podcast Equipment Selection
The minimum
configuration to start Podcast Broadcasting can start with a microphone and a
computer and go all the way to a fully equipped studio setup. The important
thing here is your own production needs and what kind of production you will
prepare.
If you're starting
with podcasting, begin by choosing the right USB Mic that you can use with your
computer. There are USB microphones that give excellent results in home
recording. With a podcast that you start in this way, you will update your
equipment and switch to better equipment to set the right goals and meet
specific goals as your broadcast experience increases. This method saves you
money in terms of budget and helps you work with a result-oriented approach
instead of losing time and money on equipment.
Regardless of what
will install equipment your recording studio with, we recommend that you make
lots of trial recordings until you get used to the equipment you will buy, test
your devices, try different sound settings and get accustomed to making the
recording settings that best suit your voice.
The most common
problem with beginner podcast broadcasters is sound quality problems,
explosions, high-pitched sounds, and bumpy recordings, despite the excellent
equipment they have. To avoid such issues, it is necessary to make trial
recordings in your recording environment, listen to these trials repeatedly,
and notice where you have problems and fix them. The original records should
only be passed after this stage.
Even if you have
the best equipment, do not expect your broadcast quality to change like a magic
wand. As the equipment gets better, they become more sensitive, and the people
using this equipment need to have a good command of the devices. So if we go
back to the advice we said at the beginning, If you are just getting started
with Podcast Broadcasting, start with a mid-range USB microphone and move on to
the next level as you see, try and find solutions to scenarios you may
experience. Thus, you will become more experienced against possible problems
and focus on your broadcast instead of struggling with equipment.
Also read :Â
